Awareness Health Index
GORE-TEX Brand · Reporting period: May 2026 · Proxy signal composite
Methodological Note
This tracker estimates awareness health through public proxy signals. It does not directly measure unaided or aided awareness. Scores should be interpreted directionally, not as absolute truth. Use alongside formal brand tracking research. Public web coverage is incomplete, especially for walled-garden platforms.
Regional Pulse — May 2026
Global Index: 67.1Americas
USA & Canada
78.1
avg. across 1 market
Europe
DACH & Western Europe
74.6
avg. across 1 market
APAC
East Asia & Pacific
59.3
avg. across 3 markets
Americas
USA & Canada
Priority Countries
United States
78.1
Confidence: 70%
Not yet tracked: CA — add these markets to get complete regional coverage.
Recommendations for Americas Regional Lead
Activate North American Partner Network
Prioritise co-marketing with key US outdoor and sports retail partners (REI, Backcountry, specialty independents). GORE-TEX brand-in-gear messaging at point of sale and on partner product pages is the highest-leverage earned visibility lever in this market.
Expand Tracking: CA
CA is not yet tracked in this region. Add this market to the Signal Tracker to get a complete regional picture and surface awareness gaps before they become commercial risks.
Europe
DACH & Western Europe
Priority Countries
Germany
74.6
Confidence: 70%
Not yet tracked: GB, FR, AT, CH — add these markets to get complete regional coverage.
Recommendations for Europe Regional Lead
Leverage Germany as a Benchmark Blueprint
At 74.6, Germany is the global benchmark. Document what's driving that performance — retail density, earned media mix, Wikipedia presence — and create a replication playbook for UK, France, and Austria as you expand tracking.
Expand Tracking: GB, FR, AT, CH
GB and FR and AT and CH are not yet tracked in this region. Add these markets to the Signal Tracker to get a complete regional picture and surface awareness gaps before they become commercial risks.
APAC
East Asia & Pacific
Priority Countries
China
52.2
Confidence: 70%
Japan
67.0
Confidence: 70%
South Korea
58.6
Confidence: 70%
Not yet tracked: AU, TW — add these markets to get complete regional coverage.
Recommendations for APAC Regional Lead
China — Domestic Platform Strategy
Standard web signals (Google Trends, Reddit, Wikipedia) are structurally limited in China. Invest in Baidu search signal tracking, Xiaohongshu/Weibo brand mentions, and Tmall partner visibility audits to build a China-specific awareness picture.
Expand Tracking: AU, TW
AU and TW are not yet tracked in this region. Add these markets to the Signal Tracker to get a complete regional picture and surface awareness gaps before they become commercial risks.
Signal Highlights — May 2026
Strongest Market
United States
Index: 78.1
Most Improved MoM
China
+1.8 pts MoM
Furthest Above Global
United States
+11.0 vs Global
Most at Risk
China
Index: 52.2
Market Detail — All Active Markets
| Market | Region | Index | vs Prior Month | vs Global | Trend | Position | Confidence |
|---|---|---|---|---|---|---|---|
| USUnited States | Americas | 78.1 | +0.4 | +11.0 | stable | Above Global | 70% |
| DEGermany | Europe | 74.6 | +0.1 | +7.5 | stable | Above Global | 70% |
| JPJapan | APAC | 67.0 | +0.4 | -0.1 | stable | In-Line | 70% |
| KRSouth Korea | APAC | 58.6 | -1.6 | -8.4 | stable | Below Global | 70% |
| CNChina | APAC | 52.2 | +1.8 | -14.9 | stable | Below Global | 70% |
Data Confidence — May 2026
Good data coverage
Confidence reflects data coverage and reviewer approval rate — not statistical validity.
Confidence reflects data coverage and reviewer approval rate — not statistical validity. Low confidence does not invalidate the index; it indicates where data gaps exist.
Top Drivers
- 1
United States(US)
78.1
+0.4 mom
- 2
Germany(DE)
74.6
+0.1 mom
- 3
Japan(JP)
67.0
+0.4 mom
Needs Attention
- 52.2
China
-14.9 pts below global
- 58.6
South Korea
-8.4 pts below global